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JCVB Blog

The Johnston County Visitors Bureau BLOG is published weekly with news and feature articles on visiting the county.

Small Business Saturday

Small Business Saturday

Everyone has their own opinions surrounding Black Friday. Some would classify it an obsession. Some, a tradition. While others find it's slow erosion of Thanksgiving Day and family-time appalling. Whether you're spending Friday the 25th of November in front of the TV on the couch or in line at a store, you certainly have the next day, Saturday the 26th, to go shopping or shop some more. And the Saturday after Thanksgiving has, for the past 6 years, been known as Small Business Saturday.

Started in 2010 and championed by American Express, Small Business Saturday is one day out of the year where shoppers are encouraged to focus their attention and buying-power on small, locally-owned businesses. These are the shopkeepers on the corner, the chefs serving-up homegrown dishes in the kitchen, the artists and growers and merchants on main streets across the country. They have hand-made, hand-picked, and personally-selected items in their stores that would make the perfect Christmas gift for someone on your list. They can help you pick the most cheerful decorations, the perfectly-paired wine, or provide a warm meal to keep you going while you shop the day away.

The best part is that whether you're a local or a visitor to Johnston County this holiday season, small business shops and restaurants are all around. They're waiting to welcome you this Saturday. In fact, the Johnston County Visitors Bureau (JCVB) has been working on creating and posting videos that highlight all the many things to do along the main streets in Johnston County. You can view the Benson video here, the Clayton video here, and the Smithfield video here. Don't forget about Four Oaks' boutiques and general store and Selma's plethora of antique shops. Keep on the lookout for videos coming about these area's as well. This Saturday would be an excellent time to check out all these downtown areas for yourself.

It is on days like Small Business Saturday that we can reflect on how important these businesses are to our local economy. And tourism, by definition, exists to support and sustain the success and growth of these businesses by bringing in visitors from outside the county to enjoy everything that JoCo has to offer. So this Saturday, thank a small business owner and get all your friends and family Christmas presents that have been "sourced-locally".

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301 Endless Yard Sale in Full Swing

301 Endless Yard Sale in Full Swing

 

 

 

 

 

 

 

Today was the first of two days in which thousands of shoppers and hundreds of vendors come together for 100 miles of yard sales. This year is the fourth annual 301 Endless Yard Sale and it's off to a great start here in Johnston County. Visit 301EndlessYardSale.com for a map and more information.

Here are just a few pictures from our first day exploring the route in Johnston County!

This cute teal door is perfection! How many tutorials can you find on what to do with it?



If you collect antique vending machines, be sure to check out the 301 stretch between Benson and Four Oaks.



Going somewhere? Just love vintage luggage? Both?



Glass bottles, or really glass of any sort seems to be very popular this year. Lots of vendors are selling these.



Don't forget to go into the antique and vintage storefronts in downtown Selma and Benson, they've got great stuff too.



Lastly, remember that your husband called, and he said to spend as much as you want. What a great sign, right?



Other participating counties include Halifax, Nash, Wilson, and Harnett. Be sure to explore as much of the sale as you can tomorrow, and don't forget about the locally owned restaurants along the 301 route. There are some delicious treats hidden among all those treasures.

Be sure to keep up with the sale and all there is to find by searching for and using #301EndlessYardSale on Facebook, Twitter, and Instagram!

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Small Business Saturday

Small Business Saturday

Everyone has their own opinions surrounding Black Friday. Some would classify it an obsession. Some, a tradition. While others find it's slow erosion of Thanksgiving Day and family-time appalling. Whether you're spending Friday the 27th of November in front of the couch or in line at a store, you certainly have the next day, Saturday the 28th, to go shopping or shop some more. And the Saturday after Thanksgiving has, for the past 5 years, been known as Small Business Saturday.

Started in 2010 and championed by American Express, Small Business Saturday is one day out of the year where shoppers are encouraged to focus their attention and buying-power on small, locally-owned businesses. These are the shopkeepers on the corner, the chefs serving-up homegrown dishes in the kitchen, the artists and growers and merchants on main streets across the country. They have hand-made, hand-picked, and personally-selected items in their stores that would make the perfect Christmas gift for someone on your list. They can help you pick the most cheerful decorations, the perfectly-paired wine, or provide a warm meal to keep you going while you shop the day away.

The best part is that whether you're a local or a visitor to Johnston County this holiday season, small business shops and restaurants are all around. They're waiting to welcome you this Saturday. In fact, the Johnston County Visitors Bureau (JCVB) has been working on creating and posting videos that highlight all the many things to do along the main streets in Johnston County. You can view the Benson video here and the Clayton video here. Don't forget about Four Oaks' boutiques and general store, Selma's plethora of antique shops, and Smithfield's downtown offerings. Keep on the lookout for videos coming about these area's as well. This Saturday would be an excellent time to check out all these downtown areas for yourself.

It is on days like Small Business Saturday that we can reflect on how important these businesses are to our local economy. And tourism, by definition, exists to support and sustain the success and growth of these businesses by bringing in visitors from outside the county to enjoy everything that JoCo has to offer. So this Saturday, thank a small business owner and get all your friends and family Christmas presents that have been "sourced-locally".

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"Video" Proof that Downtown Clayton is the Perfect Getaway!

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Jewel's Formals - An Accessory to Confidence

Jewel's Formals - An Accessory to Confidence

Jewel's Formals - An Accessory to Confidence

For as long as I can remember, Jewel's has been a beacon of cloth and color on the corner of Market and Third in downtown Smithfield.  Through rain and sun and snow, the dazzling dresses in the window stand out to pedestrians and motorists like brightly wrapped presents. And without telling my age, the length of my memory is about how long this sophisticated shop has been around. Jewel's Formals has been in the formal business for 25 years. And they dress each client with a confidence born from over two decades of experience.
dress rackGuarding over the racks of dresses, a canvas mounted on a wall towards the back of the shop says, "without question the most important thing a girl wears is her confidence". With the same thought, Kim Johnson, owner of Jewel's, would tell you that it is not their service, their dresses, or their hard work that make a dress shine brighter than the rest, it is the woman wearing it. A winning dress does not create beauty, it enhances it.

But Jewel's certainly has winning dresses, or just perhaps winning clients. For the last 2 years in a row, but not for the first time, Jewel's has dressed both Miss North Carolina and Miss Teen North Carolina. In fact, a staggering estimated 30 girls in this year's Miss North Carolina pageant wore a Jewel's dress in the competition, out of 79 contestants. In addition, out of the top 5 Miss Teen North Carolina contestants, 4 of them were wearing a Jewel's dress in the competition.

The Crown(ed) Jewel

What exactly does this mean? Well, it means that Jewel's is a great place to purchase dresses for pageantry. In fact, it is a large part of their business. The second being prom. However, it does not mean that the particular Jewel's dress worn for the state pageants will also be worn in the Miss America competition. Kim explains that at the national level girls are provided with dress options from pre-selected pageant sponsors. So, Miss North Carolina 2015, Kate Peacock, will not be wearing her winning Jewel's dress at the Miss America Pageant. But, she may be wearing Jewel's attire to appearances and other functions.

What is important to remember though is that the girl chooses the dress. She selects the shop, the designer, the cut, and the color. Jewel's has a huge pageant business because an overwhelming number of contestants choose to purchase their dress at Jewel's. They have a reputation for fashion. A reputation that precedes them. Well-earned over time. And with time comes knowledge of the dress industry and the pageant industry.

Formal and Formidable

Jewel's carries around 25 designer labels at any given time, purchased from different fashion markets twice a kate peacockyear. The shop purchases upcoming fall fashion in the spring and upcoming spring fashion in the fall. Pageant season runs all year long with preliminaries starting in August and competitions running through May. A contestant could come into the shop at any time of the year looking for "the" dress. Though Jewel's is not a bridal boutique, they do offer prom, homecoming, military balls, and tuxedo rental expertise.

As for pageant knowledge, I learned that Miss North Carolina contestants often go with a safer, more conservative dress - nothing too revealing - and teen contestants have historically stayed away from the colors black and red. However, Kim acknowledged that there is proof in the winner's circle that this un-written rule seems to be shifting.

You can benefit from all this knowledge, plus professional and friendly service at Jewel's. Even if you aren't in the market for a pageant dress, Jewel's will make you feel like a beauty queen for any occasion. And while Kim insists that it isn't the dress that makes the girl, a Jewel's dress does certainly make the perfect accessory to any girl's confidence. Just ask future Miss America (we hope) Kate Peacock!

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Beer Wine & Shine Trail

beer wine and shine trail logo

Travel around the county to four award-winning wineries, two breweries and get a taste of brandy along the way!  Receive a Free $30 coupon book when you complete the trail.

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Meeting Planners

meeting venue with presentation screen

Johnston County offers conveniently located and affordable conference facilities for meetings, reunions, and unique destination weddings sites.  Why not select a historic home or horse farm for your next event?

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Group Tour Operators

girl with camera in travel group

Groups have discovered exits along I-40 and I-95 for outlet shopping, music theatre, museums and heritage sites.  Call today for custom itinerary planning.

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Hotel Packages

hotel bed and pillow with johnston county logo

We have created several special hotel packages including a Girlfriends Getaway for outlet shopping, we know you need a break and great deals on shoes!  Click here to book your getaway today.

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