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JCVB Blog

The Johnston County Visitors Bureau BLOG is published weekly with news and feature articles on visiting the county.

Read the JCVB 2015-16 Annual Report

Read the JCVB 2015-16 Annual Report

Click here to read the Johnston County Visitors Bureau’s 2015-16 Annual Report with financial statements and highlights from the activities of the staff.  The JCVB staff is engaged every day in promoting Johnston County, our hotels, shopping, attractions, and events to attract visitors to our county…who are leaving their dollars behind!!!  

The Economic Development Partnership of North Carolina, Visit NC Team announced that domestic visitors to and within Johnston County spent $221.72 million in 2015, an increase of 3.2 percentage from 2014.  Tourism growth in the county continues to be strong and already in 2016 revenues are at record heights.

Our marketing and communication efforts are primarily focused outside the county and along our interstates to reach the traveler who has many choices on where to stop and stay along the way.  However, in 2017 we are committed to increasing the communication to our internal customers within Johnston County on the mission of the Bureau. This includes our continued partnerships with the tourism industry, non-profit organizations in the county, our town tourism marketing committees, the Johnston County Sports Council, and the Johnston County Hospitality Association.  

Our primary goal which is mandated by enabling legislation is to utilize the local room tax to market our tourism industry partners helping to bring economic prosperity to the county.  However, we also want you to know us as an agency and our vision for tourism in the county.  We invite you to connect to us on social media, visit our offices, or attend a board meeting... working together we will continue to see great things happen in Johnston County!

With warm regards,


Donna Bailey-Taylor, CDME
President/CEO

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2012 Visitor Impact for Johnston County

County Spending by Domestic Visitors Increases by 3.4 Percent


The North Carolina Division of Tourism, Film and Sports Development announced today that domestic visitors to and within Johnston County spent $197.66 million in 2012, an increase of 3.4 percentage from 2011.

Holiday Inn Express The Holiday Inn Express & Suites in Smithfield opened in May 2012.

"A sign of a healthy tourism economy in Johnston County is evident in the return of development projects in the county with  hotels opening in 2012,  capital improvements at area attractions, and the growing interest in attracting sporting tournaments," stated Donna Bailey-Taylor, "we are also excited to see the expansion in meeting and special events venues with The Farm Banquet Hall opening this October."

Tourism impact highlights for 2012:

    • The travel and tourism industry directly employees more than 4,000 full and part-time in Johnston County.
    • Total payroll generated by the tourism industry in Johnston was $29 million.
    • State tax revenue generated in Johnston County totaled $10.78 million through state sales and excise taxes, and taxes on personal and corporate income.

    • Approximately $4.88 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.


Gov. Pat McCrory announced in May that visitors to North Carolina spent a record $19.4 billion in 2012, an increase of 5.4 percent from 2011. These statistics are from the “2012 Economic Impact Of Travel On North Carolina Counties.” The study was prepared for the North Carolina Division of Tourism, Film and Sports Development by the U.S. Travel Association.
Statewide highlights include:

    • State tax receipts as a result of visitor spending neared $1 billion in 2012 and have increased 42 percent in the last 10 years.
    • Visitors spend more than $53 million per day in North Carolina and contribute over $4.2 million per day in state and local tax revenues as a result of that spending (about $2.7 million in state taxes and $1.6 million in local taxes).
    •  The travel and tourism industry directly employees nearly 200,000 North Carolinians.


We often rely on the research provided by the NC Division of Tourism, as they have a research department and we are a small bureau and do not have the funds to commission research studies.  Two of the most helpful Fact Sheets area businesses can use to understand who their "visitor market" may be and their "demographics" are the following two quick fact sheets.  We encourage area business to consider the visitor in their market mix when marketing or operating a business -- retail and restaurants owners may not know that up to 35% of their business could come from visitors.

2012 Demographics Fast Facts
2012 EI Fast Facts to publish


 

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Partnership with ECU Reveals Insights into Johnston County Visitors

b2ap3_thumbnail_jcvb-infographic_article.jpgThe Johnston County Visitors Bureau was part of a pilot program in partnership with East Carolina University Center for Sustainable Tourism to conduct visitor research in rural counties.  Over a year long process, emails for an online survey were collected from accommodations, attractions, retail stores, and special events to gain a cross-section of visitors during the four seasons of travel.

“As part of the pilot program, we were excited to pave the way for tourism organizations across North Carolina to learn best practices for conducting research in rural communities,” stated Donna Bailey-Taylor, Executive Director.  “Although the sample size was around 215 respondents, we feel the data complements what we already know from previous studies and we learned several new trends on sustainable practices of our visitors.  We wish to share this information so that local businesses can it use in their everyday operations and for marketing decisions.”

The Cumulative Technical Report was finalized in February 2013 and copies were provided to all participates of the study.  The report validated many of the bureau’s previous studies or data collected internally such as North Carolina is the top feeder state for travel to Johnston County (65.4% of study responses) and Virginia is the top overnight state for travelers to the area (6.41% of study responses).

Knowing who is traveling to the county and why are important aspects of how to market to our visitors and the general outcome from the research indicated:  35% of visitors to Smithfield/Johnston County were on vacation, a getaway or for leisure purposes, 15% were here visiting friends/family, 15% were attending a business trip, and 11% were attending a festival or special event, with additional 24% here on personal business or indicated other reasons.

Tourism in Johnston County generated $191 million in visitor spending in 2011 and average expenditures are important for tracking the economic impact of tourism. Visitors spend on average $233.77 on shopping, food ($138.27), lodging ($113.43), and transportation ($89.18) and activities/entertainment ($84.32).

For those interested in reading the full report, a copy will be available on the Johnston County Visitors Bureau website, www.johnstoncountync.org or if there are additional questions contact Donna Bailey-Taylor, Executive Director at 919-989-8687.

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Beer Wine & Shine Trail

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Travel around the county to four award-winning wineries, two breweries and get a taste of brandy along the way!  Receive a Free $30 coupon book when you complete the trail.

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Meeting Planners

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Johnston County offers conveniently located and affordable conference facilities for meetings, reunions, and unique destination weddings sites.  Why not select a historic home or horse farm for your next event?

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Group Tour Operators

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Groups have discovered exits along I-40 and I-95 for outlet shopping, music theatre, museums and heritage sites.  Call today for custom itinerary planning.

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Hotel Packages

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We have created several special hotel packages including a Girlfriends Getaway for outlet shopping, we know you need a break and great deals on shoes!  Click here to book your getaway today.

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FREE TRAINING

 

Check out what other travelers say about Johnston County, North Carolina on TripAdvisor. TripAdvisor
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