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The Johnston County Visitors Bureau BLOG is published weekly with news and feature articles on visiting the county.

Midnight Madness Shopping hits Carolina Premium Outlets

Carolina Premium Outlets Shop for Midnight Madness and After-Thanksgiving shopping deals at Carolina Premium Outlets in Smithfield, NC, I-95, Exit 95.

While football games keep many families in front of the television set on Thanksgiving Day, there will be thousands of diehard shoppers traveling to Smithfield on Thursday, November 28th for the “deals upon deals” offered at Carolina Premium Outlets.  Just hours after the turkey leftovers have been put away, shoppers will start lining up long before the official “midnight” hour for this annual event, which has pushed some stores to open their doors as early as 8pm.

“We know the outlets will be the center of activity in Smithfield on Thanksgiving Weekend and we love that our stores will be packed,” said Donna Bailey-Taylor, Executive Director, Johnston County Visitors Bureau, “we know and embrace the fact that outlet shopping is our number one attraction in Johnston County.”

The After-Thanksgiving Weekend Sale featuring Midnight Madness extended shopping hours areFri, Nov 29: Midnight-10pm,  Sat, Nov 30: 8am-10pm and Sun, Dec 1: 10am-8pm. Shoppers will enjoy exceptional holiday savings and extended shopping hours, plus, they will experience the biggest shopping event of the year.

For the most up-to-date information, visit the center’s website, to check on store openings and special offers: www.premiumoutlets.com/carolina.  For hotel deals and places to rejuvenate and have a bite to eat, visit the official visitor website for Smithfield, www.visitsmithfield.org.

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Pecan...Doesn't Matter How You Say It

Pecan Map How do you say pecan?

Pecan. I know we have all had the discussion on how to say this word. So let's all take a moment to look at and say all the variations of this word (while you're doing this, click the U.S. map I found showing how the different regions pronounce it...who knew some Northern states say it the same way as Johnston County).

"pee-KAHN"    "pick-AHN"   "PEE-can"    "PEE-kahn"

Being born and raised in Johnston County, I use "PEE-can", drawing out the "E" a little more than necessary. But no matter how we differ in our pronunciations, I think we can definitely agree that pecans are delicious. They add just the right amount of crunch or provide that finishing flavor that many dishes use. With Fall's arrival, I have seen (and felt) the ones in the yard that have fallen off the tree. With the holidays coming up quickly I have also noticed them in the front of grocery stores and farmers markets all over.

Pecan Pie Southern Pecan Pie

If you are looking for a local business in Johnston County to find pecans, check out Braxton Pecan Company in Princeton, NC. They have all your pecan needs. From in-shell and shelled to cracking and shelling services for the public to trees and harvesting equipment, they are the place to shop at. If you can't make it out to Princeton, take a look at a local farmers market such as the Clayton Farm and Community Market in Clayton, NC.

To celebrate pecan season arriving, here is the recipe for a Southern classic-- Pecan Pie! This a great dish for any get together or reunion. Oh...and don't expect to have leftovers.

There are more recipes to be enjoyed at www.johnstoncountync.org or check out our facebook and pinterest pages.

Hope you enjoy them!


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Sculpture Trail lands in Downtown Clayton

Eye of the Hurricane Sculpture Eye of the Hurricane Sculpture in Downtown Clayton.

If you have walked or driven around Downtown Clayton these past few months you have probably noticed the different art sculptures located around town. The sculptures are part of the first-ever Downtown Clayton Sculpture Trail, a project The Clayton Public Art Advisory Board with the support of the Clayton Town Council has established.

Balancing Spheres sculpture Balancing Spheres Sculpture in Downtown Clayton.

These sculptures were created by artists from across the state and put up to visually enhance the downtown area. There are a total of seven pieces on display and they will continue to be up for a year, with the intention to get different submissions next spring to take their place.

A unique detail to this trail is that as you are walking around taking a closer look at these works of art you can use your phone to scan the code on the plaques to watch the individual artists videos and learn more about the sculpture that you are standing right in front of! This interactive detail makes it feel like the artists are taking the tour with you and giving you first-hand details.

With works of art titled things like Balancing Spheres, Geyser, and Eye of the Hurricane (my personal favorite), the Downtown Clayton Sculpture Trail is worth taking some time to enjoy. For more details about the Sculpture Trail visit www.townofclaytonnc.org.

While you are admiring the sculptures around town be sure to look around and get the full small town experience. There are plenty of good restaurants, shops, a brewery, and festivals. For more about Downtown Clayton and lists of things to do while visiting head to www.visitclayton.org.

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JCVB Releases 2013 Annual Report

Annual Report CoverThe Johnston County Visitors Bureau released the 2013 Annual Report today which reviews the Visitor Spending Numbers reported by the NC Division of Tourism, Film & Sports Development, budget revenues/expenditures, and the highlights of the bureau's year.

The Division of Tourism reported that visitor spending reached $197.66 million in 2012, which was a 3.4 percent increase over 2011.  The economy continues to ebb and flow in the tourism industry due to weather related events like Hurricane Sandy in the Northeast, gas prices, dips in the economy, and the influx of new hotels not only in the county but in competitor markets like Wilson, Rocky Mount and Fayetteville.

We were pleased overall our visitor spending numbers showed an increase, however, new hotels continue to take a "piece of the pie" from several hotels built along I-95 in the 60s. What the future holds for these aged properties is unknown at this time.

The upside in Johnston County continues to be the investment in tourism development by hotel operators, which have brought new brand name properties to the county,  expansion of our wineries and two additional vineyards planning on producing wines/grape juices in 2014, as well as, two new breweries opening in the county.  Deep River Brewing opened in Clayton in May and Double Barley Brewery opened in September. To continue with this theme, the county now has a distillery producing "moonshine" near Benson. Broadslab Distillery has plans to build a tasting room and start giving guided tours.

Additional development includes the new meeting facility that opened in October, The Farm, which is right outside the Town of Selma.  The Visitors Bureau will take these new tourism-related businesses and create new marketing strategies such as Beer and BBQ Trails, and group tours to Broadslab.  With the new meeting facility, our marketing efforts will now include meeting planner trade shows and advertising.

2012 is behind us, and the future is certainly holding new promises, new opportunities and the Visitors Bureau is poised to be at the table to market, advertise and promote.  Look out 2014 -- we are coming on strong!

To read the entire 2012 Annual Report -- CLICK HERE!

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Sweet Potato Lovers' Season

Just recently on my drive to work I noticed all the Fall and Halloween decorations that have been put up (which I LOVE) and  think it's a beautiful way of saying "Welcome Fall to Johnston County!" There are other things, besides decorations, around Johnston County that show that the Fall season has arrived...Fall Festivals! Football! Humidity Relief! Smell of Burning Fires! And especially...Sweet Potatoes!

Baked Sweet Potato Enjoy a baked sweet potato from Johnston County.

I love sweet potatoes. Being one of my favorite vegetables, I get excited when this time of year finally arrives! Johnston County is known for the amount of sweet potatoes it produces and now that it is harvesting time, I decided to do some research on this tasty vegetable and here are some facts I discovered.

    • North Carolina is the #1 producer of sweet potatoes in the United States and Johnston County is in the top 3 of all the counties in the state.
    • It became North Carolina's official state vegetable in 1995.
    • They prefer sandy soil and temperate climate to grow in.
    • Sweet Potatoes can be white, yellow, red, purple, or orange.
    • One of the most versatile vegetables, can be eaten raw, steamed, boiled, microwaved, fried, baked, candied, etc.
    • To take in the amount of Vitamin A that is in one sweet potato, you would have to eat 23 cups of broccoli.

Now on to the best thing about sweet potatoes...cooking them! To help you get started on sweet potato recipes, we will start with the basics. Here is a list of ways to cook them, from baking to fried to roasted. All of them are easy and a great way to start simple.

For more sweet potato recipes and local places to get your sweet potatoes head over to www.johnstoncountync.org/sweetpotatoes. We are also always adding new recipes to our pinterest page so go ahead and start following us. You won't regret it.

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JoCo Visitors Bureau Wins Three Marketing Awards

The Johnston County Visitors Bureau (JCVB) recently attended the Travel Leadership Conference held Oct. 3-5 in Southern Pines.  The statewide DMO trade organization, Destination Marketing Association of NC organizes the event, which includes an annual awards program for excellence in destination marketing.

2013 Destination Marketing Awards 2013 Destination Marketing Awards

JCVB was recognized with three awards this year for excellence in marketing.  The Official JoCo Visitors Guide won a GOLD Destination Marketing Award for - Destination Publications.  The visitors bureau prints 90,000 guides each year to promote the county's attractions, hotels, shopping, dining, and festivals.  Our office distributes the guide to more than 125 sites in the county, as well as, NC Welcome Centers and AAA Offices from Canada to Florida.

Winning a PLATINUM Award for Destination Marketing Initiative - Web, was the Five New JoCo Promotional Videos project.  In 2012, the JCVB wrote scripts, filmed footage around the county, and helped to produce five themed videos based on the following niche markets:  Arts & Entertainment, Shopping New & Old, History & Heritage, Agri-tourism, and Outdoor Recreation.  The narration of the videos centered around the "JoCo Traveler", who was Patrick Brown, a TLC Home Improvement television host that now lives in Wake County.  Our new YouTube Channel is where visitors will find the new videos.  Future plans include adding to the channel with videos on "JoCo - Southern Style Cooking".

Also winning a PLATINUM Award for Destination Marketing Initiative - Social, was the JoCo Strawberry Pie Recipe Goes Viral.  The Johnston County agri-tourism market is a growing segment that support our brand of being a rural destination with working farms, on-farm experiences, farmer's markets and a variety of locally produced food products.  This spring the Visitors Bureau chose to highlight pick-your-own fresh fruits and vegetables options by using great southern recipes and driving traffic to our websites, BLOG, Pinterest and Facebook pages.

We were surprised and in awe, when the Strawberry Pie Recipe we posted started going viral, by the way, it's an incredible thing to watch.  By the end of the summer, the recipe was shared over 74,000 times and seen by over 2.8 million people on Facebook.

We hope to duplicate this again some day!  Look for more incredible JoCo Recipes!


The Johnston County Visitors Bureau is a quasi-government agency funded by the 3% county-wide occupancy tax paid by visitors staying in local hotel/motels and inns.  Our agency is charged with the promotion of the entire county to attract and serve visitors, therefore, impacting the local economy through visitor spending, jobs, and tourism development.



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Farms Welcome Fall with Hayrides, Pumpkins, and Concerts

Fall is just around the corner for Johnston County farmers, and a variety of events and festivals are scheduled beginning in October for families to enjoy including pumpkin picking, hayrides, corn mazes and concerts. Travel out of the city and visit several farms to learn more about the county's agriculture heritage -- and to just have some fun!

Clayton Fear Farm - Wake Med Maze Boyette Family Farms Corn Maze

For the little ones, Clayton Fear Farm Daytime is child friendly and offers pumpkins in the patch still on the vine for picking (prices vary depending on the size).  Also suitable for children are the Seymour’s House of Dreams, Jumping Pillow, Corn Box, Spider Web, Corn Maze, Picnic Shelter, Tire / Tractor Playground, Cow Milking and a giant slide. Opening October 5, and then on Saturday and Sundays in October and Halloween Day, October 31st.

At night and for the older kids with stronger hearts is the Clayton Fear Farm, the ONLY haunted Halloween scream park in the Triangle. This fear farm features six scary haunted attractions including haunted houses that offer new horror features each year. The farm includes the following scary attractions: Fear Farm Academy, The Black Hole, Fear Forest Haunted Hayride, Slaughterhouse, The Farm House, and A Walk In The Dark! -- Try to find your way through the rooms alone and not be sidetracked by something or someone following too closely. Opening October 5, then Friday and Saturday nights in October, and most nights at the end of the month. Check their website for a full schedule.

Both the Daytime and Fear Farm are located on the Boyette Family Farm at 1620 Loop Road, Clayton.  For more information call 919-553-0016 or visit, www.boyettefamilyfarms.com.

Lauren Alaina, of American Idol fame, will perform at this year's Farm Fest. Lauren Alaina, of American Idol fame, will perform at this year's Farm Fest.

With a lineup like this, the 2nd Annual Farm Fest presented by Springhill Outfitters in Selma is where you want to be October 5th. Artists performing this year include Craig Morgan, Parmalee, Brian Davis, Tyler Farr, Josh Phillips, and Lauren Alaina. Along with great music, there will be food and drink vendors on hand. Farm Fest will take place from 11am to 6:30pm at "The Farm" at 225 Batten Rd., Selma. For more information and details about the concert call 919-351-0764 or visit www.springhilloutfitters.com.

Lazy O Farm in Smithfield has programs for school age children all year round, but the fall programs continue to be very popular for all ages.  For fun farm education try the MAZE and PUMPKIN PATCH, explore the barnyard, visit the animals, or hop on a hayride. Monday through Friday, there is a group minimum of 10 and appointments are required.

Super Saturdayz will be every Saturday in October 10am- 2pm. The farm is
open to the public for self-guided visits of barnyard animals and exhibits, hayrides and a maze. The Pumpkin Patch is also open on Saturdays, 10- 2pm with pumpkins of all sizes, visitors may pick your favorite and all are priced according to size.  New this year is Mining Madness. Dig through a bucket of dirt filled with treasures, gemstones and fossils that are millions of years old and discover what's living beneath your feet as you walk through the soil tunnel. Lazy O Farm is located at 3583 Packing Plant Road, Smithfield, and for more information call 919-934-1132.

Smith's Nursery is the family-fun farm for getting your pumpkin, hayrides and more! Smith's Nursery is the family-fun farm for getting your pumpkin, going on a hayride and more!

On October 19, journey to Smith’s Nursery Fall Festival to enjoy the day at the nursery with pumpkin picking, crafts, hayrides, a bounce house, relay races, corn hole, music, food and much more. The festival goes from 10am-3pm.  Smith’s is located at 443 Sanders Rd., Benson (I-40, Exit 319) and for more information call 919-934-1700 or visit their website, www.smithsnurseryinc.com.

Gregory Vineyards is hosting a Fall Harvest Festival on October 19 from 2pm- 9:30. Head out to the vineyard to enjoy a DJ, Broken Road Band, vendors, Grape Stomp, Lucille Ball look-a-like contest, and much more! While you are there, enjoy tasting and sipping on a variety of muscadine wine. Gregory Vineyards is located at 275 Bowling Spring Dr., Angier. Call 919-894-7700 or visit www.gregoryvineyards.com for more details about the festival.

This year’s Wilson’s Mills Pumpkin Festival is scheduled for Saturday, October 12 where visitors can join in the family fun with old fashion games, corn hole, antique farm equipment show, music, inflatables, dunking booth and great food! And of course, get your pumpkins! Time of the event is 9am- 5pm and all activities will take place at the Wilson’s Mills Town Hall area, call 919-938-3885 for more details.

For these fall events and a variety of heritage exhibits, Civil War programs, performing arts and October festivals like the Selma Railroad Days and the Ava Gardner Festival, check out the Calendar of Events on the Johnston County Visitors Bureau website, www.johnstoncountync.org or call for brochures, 919-989-8687.

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"Mountains to Coast" Ride Rests in Johnston County

Cycle NC LogoThe 15th Annual "Mountains to Coast" ride will be held on Sept 28th - Oct 5th, 2013.  This year's route will go from Spruce Pine to Atlantic Beach, with overnight stops in Morganton, Troutman, Asheboro, Holly Springs, Goldsboro and New Bern along the way.

But between Holly Springs and Goldsboro, this year's route will travel through Johnston County on Thursday, October 3rd.  The Johnston County Visitors Bureau has worked with Cycle NC to create a fun stop at the Lazy O Farm in Smithfield and lunch break at Howell Woods, east of Four Oaks.

Lazy O Farm will be the first rest stop, offering cyclists a 12 minute tour of the working farm, honey samples and entertainment.  At Howell Woods, riders will be offered lunch, local food samples and entertainment.  Cyclists enjoy each and every stop and are on the lookout for future trips for cycling or just to visit again.

We were an overnight host for this event about five years ago and we hope to do the same again in the near future...it's quite a site to welcome around 1,000 bike riders to the community and a whole lot of fun too!

All registration fees will increase up to $50 after August 21. Online registration will close Friday, September 20.

You can click Register Now to sign up today!

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What will the next generation of bluegrass music sound like?

Johnston County has a rich musical heritage with bluegrass music, especially well-known is Al Batten & The Bluegrass Reunion who have been playing together for over 40 years.

Al Batten Al Batten and the Bluegrass Reunion, local Johnston County bluegrass band.

Al Batten has proven true the concept that time, practice, and dedication are what it takes to master the 5-string banjo. The "3-T's" are his staples: Taste, Timing, and Tone. Following his initiation to the instrument in his teens, Earl Scruggs, Don Reno, Bill Emerson, Walter Hensley, and Billy Edwards heavily influenced him. And by combining these influences, Al developed a unique style of his own. In addition, his lead singing is second to none. For just as soon as he sings the first note, you can immediately tell it comes straight from the heart!

By carrying on his family tradition in agriculture (farmer, leader in the local FFA, former Boy Scout leader, and retired agriculture teacher), Al has learned to keep things down to earth, not only in his music, but in life as a whole. His quick wit and down-home demeanor only add to his outgoing personality and his good-hearted nature. These traits have become the standard for the Bluegrass Reunion, not only in the music business, but in his home, church, and community, as well

But how is the music evolving and staying relevant for today's younger generation?

GENERATION BLUEGRASS is a video project introducing some of the most talented up and coming young bluegrass musicians in the country. It was produced, directed, and edited by 17 year old bluegrass guitarist Corey Smith, with the help of Zeb Snyder (17) of the Snyder Family Band.  Its purpose is to promote bluegrass music to the younger generation and honor the older generation that gave us such a rich musical heritage.  If you want an insight into the youth in bluegrass scene, and the talent level of young bluegrass musicians, this is a must see video.  If nothing else, this film will communicate the blessing of great heritage music and will make a strong statement that the uniquely American form of music known as Bluegrass will continue on.

Generation Bluegrass members include, Zeb and Samantha Snyder (Snyder Family Band); The Church Sisters; The Moore Brothers; Shane and Alex Edwards; and The Smith Family. You will not only be entertained and amazed by the talent of these young musicians, but you will be encouraged by the character of these performers. The future of bluegrass music is indeed in good hands.

The Paul A. Johnston Auditorium is hosting Generation Bluegrass on September 21st on the campus of Johnston Community College.  Tickets are $12.50 and $10.00.

CLICK HERE for video.

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Fall into Festivals in Johnston County

It's the end of the summer travel season and all the wonderful fresh farm foods are canned or frozen, kids are back in school, and we begin to look forward to football weekends and  Fall festivals.  Traditional post summer activities are about celebrating the farm harvest time...pecans, sweet potatoes, and pumpkins are the fall staples and throughout Johnston County our communities strike up the bands, set up the fair-like booths and invite friends, family and visitors to have some fun.

We invite you to mark your calendars for some of our most popular and attended festivals this fall...see you at the dunking booth!

Harvest Festival, Sept. 18-22,2013 Harvest Festival, Sept. 18-22,2013

Join downtown Clayton September 18-22 for its biggest festival of the year, the Clayton Harvest & Music Festival. This Town of Clayton time-honored tradition spans over the course of five days and includes something for everyone, including a Clayton Idol competition, carnival rides, and a variety of concerts. This festival, which draws approximately 30,000 people, is full of family fun and activities for everyone young and old. The weekend is packed with games, arts and crafts, over 200 vendors, dancing, and music.

For a complete schedule of events or more information on the Clayton Harvest & Music Festival including vendor and entertainment information, visit www.claytonchamber.com or call the Clayton Chamber of Commerce at (919) 553-6352.


Kids Having Fun at Mule Days! Kids Having Fun at Mule Days!

The town of Benson, North Carolina celebrates Benson Mule Days® September 26-29.  This festival is considered one of the largest festivals in North Carolina and will kickoff with a Barrel Exhibition and Open Barrel Race Thursday night.

This festival, which draws approximately 50,000 people, is full of family fun and activities for everyone young and old. The weekend is packed with rodeos, a mule pulling contest, arts and crafts, vendors, street dances, carnival rides, camping, parades, bluegrass shows and more. The parade takes place Saturday, September 28 at 10am. The parade will feature bands, floats, antique tractors and hundreds of horses, mules, and buggies. Visitors come from as far away as Alaska, Germany and California.

For a complete schedule of events or more information on Benson Mule Days®, including vendor, golf, and camping information, visit www.bensonmuledays.com, or call the Benson Area Chamber of Commerce at (919) 894-3825.




Ava Gardner stars with Richard Burton in "The Night of the Iguana"



Ava Gardner stars with Richard Burton in The Night of the Iguana

The Ava Gardner Museum will commemorate the 50th anniversary of The Night of the Iguana at its 2013 Ava Gardner Festival, October 4-6.

Highlights include a "Mad About Ava" Cocktail Party on Friday, October 4. There will be specialty drinks at nearby wineries, breweries and area restaurants, where visitors can show off their 60s costume to win cash prizes. The museum will have new exhibits related to the film, specialty drinks and hors d'oeuvres, door prizes and a raffle for a three-night, all-inclusive trip for two to the Vamar Vallarta Marina and Beach Resort in Puerto Vallarta, Mexico.

On Saturday, the museum will be open for tours of the new exhibits, heritage tours to Ava's birthplace, the teacherage and other points of interest along the Ava Gardner Heritage Trail, and there will be free showings of The Night of the Iguana in the museum's theatre.  For tickets and info visit www.avagardner.org or all the museum, 919-934-5830.

Family fun in Selma for a train ride! Family fun in Selma for a train ride!

The Town of Selma has a full slate of activities planned for the 38th Annual Selma Railroad Days, October 4-5. Saturday, October 5th will again be the full day of activities for the entire family to enjoy beginning at 8am with the Railroad 5K Run and the Caboose Run.  The day’s events include the Parade at 10am featuring Miss North Carolina Johna Edmonds, the Selma Cornhole Classic at 11am, and the East Coast Muscle Car Club Display at 11am. All day activities include arts, crafts, food vendors, Children’s Crossing inflatable and games, Model Train Displays and music on three stages.  Check their website for more details, www.selma-nc.com or call 919-975-1411.

We invite you to join our email list for our Calendar of Events blast -- we send out just one a month to those friends, family, and visitors looking for fun things to do.  It's easy to sign up and we won't re-blast you with information you didn't want or share our list with anyone else!  We promise -- sign up and don't miss out on a Fun Fall Festival!

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John Huston Stuck By Ava Gardner—His Choice for “Maxine Faulk”

Ava Gardner John Huston stayed with his first choice actress, Ava Gardner to star in "The Night of the Iguana"

In 1963 Ava Gardner was happy living in Madrid, away from Hollywood where paparazzi would not leave her alone. But film director John Huston convinced her to leave Spain to play Maxine Faulk in Tennessee Williams’ The Night of the Iguana in spite of the playwright’s objections.  Williams thought Ava was too beautiful for the part and wanted to cast a “beaten up old dame” like Bette Davis, who played Maxine on Broadway. Huston replied, “Ava Gardner is a Tar Heel from North Carolina, someone that sticks to his position in the battle line…. Ava can belt it out.… You’ll see a very fine actress at work.”

“Many critics consider Ava’s role as Maxine to be one of her finest performances,” states Todd Johnson, Director of the Ava Gardner Museum in Smithfield, NC. Ava was nominated for a Golden Globe for this role and went on to win two international awards, the Best Foreign Actress Film Award (BAFTA) and Best Actress at the San Sebastian Film Festival.

This year’s Ava Gardner Festival, October 4-6, will showcase this highly publicized film project, which took place in the little known town of Puerto Vallarta, Mexico.  Ava would dub the location, “Hollywood on the Rocks.”  Director John Huston wanted actors to truly experience the hardships portrayed in the film by insisting they be on set for the entire production, living together under harsh conditions.  Publicity intensified with the presence of Elizabeth Taylor, who was making international news concerning rumors of her marriage to cast member Richard Burton.

Festival visitors can enjoy new exhibits, a Heritage Tour, and a FREE movie screening.  Heritage tours on Saturday, October 5th will be held throughout the day beginning at 9am. The guided tour will take visitors to Ava’s birthplace, to the Brogden Teacherage where she grew up, and to her gravesite at Sunset Memorial Park. All-day admission to the Ava Gardner Museum is $7, and heritage tour tickets are $13. In addition, the museum plans to celebrate the 50th anniversary of the filming of The Night of the Iguana  by showing the movie on Saturday, October 5th, and Sunday afternoon, October 6th, in the museum’s theatre.

Several area hotels in Smithfield have partnered with the museum in offering an “Ava Festival Package” that includes discounted room rates and a gift bag from the Johnston County Visitors Bureau. For more information on hotel accommodations, visit the website: www.visitsmithfield.org

This year’s festival is presented by Smithfield’s Chicken N’ BBQ, a popular restaurant chain which started out in Smithfield in 1964. The restaurant’s owners have a love for vintage movies, and each of the 33 restaurants has an Ava Gardner photo wall as a tribute to Smithfield’s native daughter.

The Ava Gardner Museum is located in downtown Smithfield at 325 E. Market Street. Information on these events and advance ticket purchases is available on the museum website, www.avagardner.org or by calling 919-934-5830.  The museum is open Monday-Saturday, 9-5pm and Sunday 2pm-5pm. There will be extended hours during the Festival: Saturday, 9am-6pm, and Sunday, 1-6pm.



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Logging Expo Returns to Cox Farm

Cox Farm located just outside Selma, site for the 2013 Logging Expo. Cox Farm located just outside Selma, site for the 2013 Logging Expo.

Two year's ago the Mid-Atlantic Logging & Biomass Expo event was held on a local farm just outside Selma known as the Cox Farm, owned by Smithfield lawyer Allen Wellons.  The event returns to the area and again expects to draw huge crowds to attend on  September 20-21.

The very popular, Swamp Logger family and crew as seen on The Discovery Channel will be on hand at this year's show.  Visitors will find them between Tigercat and the pond.

Ticket Info:

Bring the entire family for the Expo and visit local attractions. Two-day pass is $15 per adult when you register online or $20 per adult at the gate. Children 16 and under are FREE. No ATVs or golf carts please. Handicapped or disabled person transport arranged at main tent registration when you arrive.

About the Event

The Mid-Atlantic Logging & Biomass Expo has emerged as the region’s signature event for the forest industry’s wood fiber supply chain.  Up to 4,000 loggers, foresters, truckers, landowners, machinery manufacturers-dealers and service providers are expected to participate.

The setting for the 2013 expo will be aesthetically unique, given the central location of an abandoned farm house and pond. More importantly, the exhibit area will be more compact but still roomy, with all exhibitors getting walking trail exposure. Registration will be more streamlined and there will also be additional food vendors.

To help attract even more forestry professionals to the event, on-site training and education opportunities will be offered to loggers and foresters for the first time.

Along with an improving economy overall, the demand for packaging and wood products has positively impacted log and fiber demand in the last several months. As well, new and expanded wood fiber and log markets have ballooned and others are in the works, particularly in the Mid-Atlantic region. This has already resulted in expanded logging capacity in northeastern North Carolina and southeastern Virginia, and more logging capacity will be needed to meet mill demands.

The event is co-sponsored by the North Carolina Association of Professional Loggers, North Carolina Forestry Association, and Hatton-Brown Publishers, parent company of Southern Loggin’ Times and Timber Harvesting & Wood Fiber Operations.

CLICK HERE for show program.  YouTube video from the 2011 show.


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JCVB Joins the Everwondr Network

Everwondr Calendar JoCo Visitors Bureau joins the Everwondr Calendar Network to promote the county's events and festivals.

The Johnston County Visitors Bureau is charged with promoting the attractions, accommodations, shopping, dining and events that draw visitation to the county.  Now the JCVB has joined the Everwondr Network that automatically includes the county's events in a statewide searchable event calendar.

"Social media is built on the idea of sharing leads to bigger audiences. So it stands to reason, if your events calendar could share information you would attract more attention, and more visitors."  states the About Us section of Everwondr Network.

That’s the premise behind the EverWondr Network. They work with local Convention & Visitors Bureaus, Arts Councils, Attractions and Media to connect events calendars to one centralized database.

For partners involved, this means that they can load an event once and it goes everywhere in a searchable state-wide database. No more loading to multiple sites, multiple times. No more wasted effort. Typically partners on the network report a reduction in admin time between 80 to 95 percent.

For users, combined events means no more hunting site to site to find something to do. Partner sites are always at the top of search results. Users simply pick a local partner and find a complete list of events happening in the city, the county or across the state. No more expired dates or incomplete listings to contend with.

The system even helps to promote hotels, attractions, restaurants and shopping under a "Plan your visit" section. The system will share events to social pages automatically, send out an HTML emails about events dynamically created from the information loaded.

By sharing the information consumers want, ticket sales and attendance are up and hotel stays have increased by 4% or more in some partner counties. The Everwondr network visitation has topped 8.5 million annually.

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“Mad About Ava” Tapped as a County-wide Cocktail Party

"Mad About Ava" Cocktail Party for 2013 Ava Gardner Festival Ava Gardner as Maxine in "The Night of the Iguana"

The television series Mad Men is hot right now -- and Ava Gardner as Maxine Faulk in Tennessee Williams',  The Night of the Iguana was steamy back in the day.  This year's Ava Gardner Festival is channeling the culture of the 60s fashions, cocktails, and hosting a "Mad About Ava" Cocktail Party to open the festival, October 4th.

Ava Gardner loved North Carolina and came home whenever possible to visit her family in Smithfield, Raleigh and Winston-Salem. Several tourism related partners from across Johnston County are opening their doors on Friday, October 4, as part of a countywide “Mad About Ava” Cocktail Party. The event will feature a 1960s Mad Men dress-up contest and patrons can enjoy specialty martinis named for Ava, craft beers, and wine cocktails, as well as food and entertainment.  At all locations patrons may enter the 60s fashion costume contest on for cash prizes for 1st, 2nd and 3rd place, as well as door prizes at the museum.

Festivities begin with a "Wine Down Friday" happy hour at the wineries and custom craft beers at the breweries. Participating locations are the Deer River Brewing Co. in Clayton, Double Barley Brewing in Wilson’s Mills, Hinnant Family Vineyards and Winery in Pine Level, Adams Vineyards in Willow Spring, and Gregory Vineyards near McGee’s Crossroads. Other restaurants and bars along the “Cocktail Party” trail are The Little Brown Jug and Bistro on Third in Smithfield and The FlipSide in Clayton.  The new Broadslab Distillery in Benson will be offering specially blended cocktails at the Bistro on Third.

Activities at the museum on Friday night include heavy hors d' oeuvres, specialty drinks, new exhibits based on The Night of the Iguana, and entertainment by Columbian-American guitar player Carlos Castilla.  This year’s Grand Prize Drawing will be for a trip to Puerto Vallarta, Mexico. The trip is an all-inclusive package for two, including three nights at the beautiful Vamar Vallarta Marina and Beach Resort (Memorial Day to Labor Day), roundtrip airfare from the continental US, meals, beverages, taxes, hotel fees, and gratuities. Raffle tickets for the trip to Mexico are $25.00 each and may be purchased at participating locations on the Mad About Ava Cocktail Party trail or directly through the museum. The ticketed event held in the Ava Gardner Museum in Smithfield begins at 7pm and tickets are $25 each.

Several area hotels in Smithfield have partnered with the museum in offering an “Ava Festival Package” that includes discounted room rates and a gift bag from the Johnston County Visitors Bureau. For more information on hotel accommodations, visit the website:  http://www.visitsmithfield.org

This year’s festival is presented by Smithfield’s Chicken N’ BBQ, a popular restaurant chain which started out in Smithfield in 1964. The restaurant’s owners have a love for vintage movies, and each of the 33 restaurants has an Ava Gardner photo wall as a tribute to Smithfield’s native daughter.

The Ava Gardner Museum is located in downtown Smithfield at 325 E. Market Street. Information on these events and advance ticket purchases is available on the museum website, www.avagardner.org or by calling 919-934-5830.  The museum is open Monday-Saturday, 9-5pm and Sunday 2pm-5pm. There will be extended hours during the Festival: Saturday, 9am-6pm, and Sunday, 1-6pm.

Don't forget to rummage through  your closet (or your Mom's) for a 60s Cocktail Dress -- you might just win a prize!

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Hospitality Training Program, “Hospitality Heroes” Updated

Sign up for the FREE Hospitality Heroes Program offer at Johnston Community College -- become a tourism ambassador! Sign up for the FREE Hospitality Heroes Program offered at Johnston Community College!

Since 2010, the Johnston County Visitors Bureau (JCVB) has partnered with Johnston Community College’s Small Business Center to offer the hospitality training course known as “Hospitality Heroes”.  This training course is offered online monthly and is FREE to new and existing tourism industry employees in the county.  Over the past three years, the program has had over 100 graduates.

“Having an easily accessible educational program for our visitor industry partners was a long-term goal of the bureau’s and with the help of Johnston Community College we are providing that service,” stated Donna Bailey-Taylor, Executive Director. “Knowing your product is the first step in sales and Johnston County is our tourism product; we consider every front line employee an ambassador for tourism.”

Over the summer break, Hospitality Heroes was updated to include information which will help students answer visitor questions when approached on the job.  Information important to know includes Johnston County’s new attractions, hotel openings, restaurants, and the many shopping and outlet opportunities available for visitors to enjoy.  Just having the basic information and knowing the Visitors Bureau provides marketing materials like the Visitors Guide, Visitor Maps, Event Calendars and Websites will help front-line employees find the resources they need to help visitors.

Facts and figures about national, state and local visitor spending, visitor demographic profiles and many additional resources have been updated.  The new Hospitality Heroes program features JCVB’s five new promotional YouTube videos based on the following themes: Agritourism, Arts & Entertainment, History & Heritage, Shopping New & Old, and Outdoor Recreation.  The new program also highlights the results of the Visitor Profile Study conducted by East Carolina University’s Center for Sustainable Tourism in 2013.

With course completion, each graduate will receive a Hospitality Heroes certificate, a gift bag from JCVB, and vouchers to local attractions within the county that they can visit complimentary.  Knowing more about the destination will help front line employees direct visitors, answer questions and help give them a better impression of our communities.

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Independent Film Chooses Johnston County Courthouse for Shoot

Walk Through the Valley Movie Production Movie production, "Walk Through the Valley" on location in Smithfield, August 24-25

For over 15 years, the Johnston County Visitors Bureau has been trying to gain the eye of the NC Film Office to promote Johnston County when they pitch producers on filming in North Carolina.  Truth be told it's been an uphill battle against the popularity of  "Hollywood East" in Wilmington, the commercial filming in large cities, and having a Film Office in the Triangle to coordinate with on leads for film scouting.

But one Friday afternoon, Debbie Ivanrie walked in our office, as a friend of hers had been in Smithfield on court business and told her about our courthouse.  She had met with Will Crocker and loved the feel of the courtroom for her legal drama, "Walk Through the Valley."  Meetings were held with the powers that be, additional locations were found for lawyer's homes and offices, for hospital and airport scenes and the production dates were set.

Just like a conference, sports tournament or major festival, a film production brings economic development or visitor spending to a community, and that's why the visitors bureau pursues this market segment.  We don't have stars in our eyes that we will capture the big Hollywood blockbuster, but last year we pitched some locations for "Iron Man 3", and the film "Bad Grandpa" selected some locations in Selma for the film which will be released October 25th.

This is Debbie's first production which she will pitch to the major film festivals like Sundance in Utah, but after that round of introductions, we have invited her back to Smithfield for a film screening here.  We hope this is just the first of  such productions we help bring to Johnston County.
So for now we work on building our locations database, working with the new Triangle Regional Film Commission, and preparing our communities to be "Production Ready", which is a program offered by the Triangle Film Commission.  We have a Hollywood legacy with the fame of Ava Gardner, but today it's all about tourism spending and promoting our destination --  let's be ready for our close-up!


Debbie Ivanrie King

Eirnavie Entertainment Inc, is based in Cary, North Carolina with a goal to shoot feature films across the globe. With an inspiration of its founder Debbie Ivanrie to start a production company that focuses on casting mature actors.  Follow the film's progress on Facebook,  click here!

Synopsis of  the film:  A woman of high respectability is suddenly faced with the fight of her life; the struggle of trying to save her name, reputation and her liberty. To compound the emotional grief that has virtually extinguished her sense of self-worth, she is barely surviving the tragedy that may haunt her for the rest of her life if she is not exonerated. This is a courtroom drama.

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Get Fit: Recreation in Johnston County

Mountain Biking at Clayton Legend Park Mountain Biking at Clayton Legend Park

Johnston County offers an abundance of rural landscapes, farms, parks and recreation from corner to corner and all points in between to get fit.  Today, more communities are offering trails for walking and hiking, bike club riders are found on our rural roads on Saturday mornings, and new events are popping up like the Color Run at Howell Woods this November.

If you love to get outdoors and away from the highrises and high population areas in the triangle, we invite you to drive east of I-40 or US Hwy 70 out of Raleigh to the rolling hills and flat farm land of Johnston County.  Here's just a sample of ways to get fit and have some fun too!

Sam's Branch Greenway Trail and Clayton River Walk on the Neuse
Enjoy this beautiful 1.25 mile, 10-foot-wide paved pedestrian and biking trail that connects to the Clayton River Walk, a  4-mile section of the Mountains to the Sea Trail (MST) great for hiking, biking and viewing nature along the Neuse River.  Trail head at 1358 O'Neil St., Clayton.  919-553-1550 www.townofclaytonnc.org

Buffalo Creek Greenway
Trail entrance located at the back of Smithfield Community Park for this 3-mile greenway that runs along the Spring Brand to the Neuse River Walk at Smithfield Commons.  Part of the MST through Johnston County, the ten foot wide path accommodates hikers, runners and bikers. 600 Booker Dairy Rd., Smithfield.  www.smithfield-nc.com, 919-934-2148

Hexagon Wake Park at Tucker Lake
Fun and supportive environment for beginners to advanced wake board riders with daily lessons for wake boarding and wake skating.  3025 Allen's Crossroads Rd., Benson.  1-877-253-7275 www.hexagoncablepark.com

Legend Park Mountain Bike Trail
From beginner to advanced riders, this 8-mile bike trail offers rock gardens, boulders, jumps, and bridges.  Trails are multi-directional. 550 City Rd., Clayton. 919-553-1550, www.townofclaytonnc.org

Neuse Adventure Canoe & Kayak Rentals
Two hour canoe trips along the scenic Neuse River begin 9am and 1pm weekends or 6-8pm weekdays during the summer.  Groups up to 16-20 welcome.  Trips are self-guided.  2975 Covered Bridge Rd., Clayton. 919-553-3295 www.neuseadventures.com

Howell Woods Environmental Learning Center
This 2,800 acres outdoor classroom offers 25 miles of unpaved roads and trails for small group horseback riding, mountain biking, bird watching, long-distance hiking, no-trace camping and fishing.  Reservations are required for horseback riding, camping and fishing.
6601 Devil's Racetrack Rd., Four Oaks.  919-938-0115, www.johnstoncc.edu/howellwoods

Clemmons Education State Forest
Features of this managed forest include well marked trails, educational exhibits and displays, ponds, picnic shelter and a selection of talking trees and rocks which are a favorite of children visiting the forest.  Forest open March to November.  2411 Old US 70 W., Clayton.  919-553-5651 www.ncesf.org/cesf/home.htm

Wow, this is just a sample of outdoor get fit options in Johnston County!  For complete listings and planning ideas, visit our website, www.johnstoncounty.org


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Plays, Musicals, and Laughs at Area Theaters

Clayton Piano Festival The Clayton Center stage with the grand piano waiting for the next performance!

Do you have to drive to the "Big City" for everything?  We think not!  You will find great Southern fare in our modest diners and restaurants, outstanding shopping bargains in area outlets, and you will find culture and arts just down the street in Clayton, Smithfield, and Benson.

This fall's cultural line-up is set for The Clayton Center, the Paul A. Johnston Auditorium, The Neuse Little Theatre and the W.J. Barefoot Auditorium.  Each community has a variety of entertainment to offer and at VERY reasonable prices....and you might just see up-and-coming talent before they make it big.  Local crooners of American Idol fame Scotty McCreary and Clay Aiken both got their early experience singing on local stages in Johnston County.

Here's a taste of the cultural line-up available this year -- call and order tickets today for your favorites!

The Clayton Center - purchase tickets here!

Ryan Shupe & the Rubber Band, Saturday, Sept. 28 2013 – fresh and funky, their self-dubbed “Post-Hee-Haw-Funkadelic-HipHop-Newgrass” sound is unique and creative!Barbara Bailey Hutchison, Saturday, Nov.23 2013– this popular Grammy Award winning and critically acclaimed singer-songwriter bring her melodic alternative folk music to The Clayton Center stage as well as to students of Clayton High School in a week-long visual arts workshop.

It’s A Wonderful Life: Live from WVL Radio Theatre, Saturday, Dec. 7 2013 – a clever stage adaption of the classic George Bailey story breathes new life into Bedford Falls in 1945.

Tar River Swing Band Big Band Christmas, Saturday, Dec. 14 2013 – a new brand of classic jazz with a holiday flair that will delight audience members of all ages.

Junior Brown, Saturday, Jan. 25 2014 – dubbed “America’s most versatile musician,” Junior Brown combines the soul of country and the spirit of rock n’ roll.

Hot Club of San Francisco, Friday, Feb. 14 2014 – a Gypsy Swing band made up of accomplished and versatile musicians from the city by the bay perform with style and panache.

Celtic Tenors, Saturday, March 15 2014 –the world-class tenors return with their charismatic personalities and incredible vocal skills.

School House Rock, Saturday, April 5 2014 – East Carolina University’s Storybook Theatre presents this fun, interactive production for students ages 5-12 with an educational children’s workshop afterwards.

James Gregory, Friday, April 11 2014 – the “Funniest Man In America” returns with his rib-tickling reflections on life from the front porch.

The Neuse Little Theatre - call 919-934-1873 for tickets.

Sex Please, We're Sixty, September 13-15, 20-21, 2013 - An American Farce by Michael and Susan Parker on the effects of little blue pills and men and the mayhem that ensues.

Dracula Bites, February 14-16, 21-22, 2014 - A comedy by Duke Emberger and Virginia Cate about Stewart Minor who has always wanted to perform the role of Dracula!  See what happens when the production spirals out of control.

A Little Murder Never Hurt Anyone, April 4-6, 11-12, 2014 - A comedy by Ron Bernas about Matthew Perry who vows to kill off his wife by the next New Year's Eve and the year long match of wits and devious murder attempts.

The Red Velvet Cake War, May 16-18, 23-24, 2014 - A comedy by Jessie Jones, etc. company about the three Verdeen cousins who could not have picked a worse time to throw their family reunion.

Paul A. Johnston Auditorium - Ticket Information

Generation Bluegrass, September 21, 2013 - Born in the mind of 17-year-old Corey Smith as he sought to merge his talents and love for Bluegrass Music.

CMS "Where Stars Get Their Start' More Than Country, October 4-5, 2013 - an opportunity for aspiring artists to perform in a state-of-the-art facility with a professional band and back-up singers in a 2 day- multiple show stint.

BJ Thomas, November 2, 12013  - A true American institution whose iconic pop, country and gospel hits defined generations, B.J. Thomas has found a unique way to celebrate an incredible half a century in music.

Meredith Willson's The Music Man, November 15-17, 2013 - Professor Harold Hill, a confidence man, finds his challenge in River City, Iowa.  Follow his exploits with the boys marching band, the local pool hall the local librarian Marian that he falls for and could expose him to the town.  Presented by the Neuse Little Theatre.

Seussical, February 22, 2013 -  "Oh, the thinks you can think" when Dr. Seuss's best-loved stories collide and cavort in an unforgettable musical caper! Adapted from the Broadway version, this adaptation especially for young audiences features thirteen actors and enhanced production values.

CMS December 2013 'Where Stars Get Their Start' Christmas Show, December 5-7, 2013 - an opportunity for aspiring artists to perform in a state-of-the-art facility with a professional band and back-up singers in a 2 day- multiple show stint.

Blood Done Sign My Name, March 14, 2014 -  In Blood Done Sign My Name, Tim Tyson recounts the 1970 murder of Henry ‘Dickie’ Marrow in Oxford, NC and the events that followed.

The Fantasticks, March 19, 2014 -  A legend in its own time, The Fantasticks is the longest running musical in history! A simple romantic comedy about a boy, a girl, their meddling fathers and the wall that divides them.

Shang Forbes & Aaliyah Ford, March 28, 2014 - Shang has cemented his position as one of the brightest funnymen in the business and his political and explosive humor has been showcased on HBO’s “Def Comedy Jam”, BET’s “Comic View Grand Stand”, and many others. Aaliyah learned early the power of humor to draw attention to herself, both at home and at school.

Grease, March 29, 2014 - The brand new sing-along version of the classic film starring John Travolta and Olivia Newton-John brought to you by the producers of Sing-a-long-a Sound of Music...Dressing up is strongly encouraged and full audience participation is essential.

Tim Hawkins with special guest Bob Smiley, April 12, 2014   - Since giving up his job as a grocery truck driver in 2002, Tim Hawkins has been forging the magical blend between two comedic ideals: A genuinely funny comedy show that caters to the entire family.

W. J. Barefoot Auditorium - For more information call 919-894-3825

Christmas Variety Show, November 22-24, 2013 - Christmas show presented by the Carolina Music Showcase.

Remembering Mayberry, Jan 31, Feb 1-2, Feb 8-9, 2014 - Back by popular demand enjoy this variety show with music, skits and family fun!

Spring Musical, May 2-4, 2014 - Joseph and the Amazing Technicolor (Tentative)

Children's Theatre Workshop, July 7-18, 2014


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2012 Visitor Impact for Johnston County

County Spending by Domestic Visitors Increases by 3.4 Percent

The North Carolina Division of Tourism, Film and Sports Development announced today that domestic visitors to and within Johnston County spent $197.66 million in 2012, an increase of 3.4 percentage from 2011.

Holiday Inn Express The Holiday Inn Express & Suites in Smithfield opened in May 2012.

"A sign of a healthy tourism economy in Johnston County is evident in the return of development projects in the county with  hotels opening in 2012,  capital improvements at area attractions, and the growing interest in attracting sporting tournaments," stated Donna Bailey-Taylor, "we are also excited to see the expansion in meeting and special events venues with The Farm Banquet Hall opening this October."

Tourism impact highlights for 2012:

    • The travel and tourism industry directly employees more than 4,000 full and part-time in Johnston County.
    • Total payroll generated by the tourism industry in Johnston was $29 million.
    • State tax revenue generated in Johnston County totaled $10.78 million through state sales and excise taxes, and taxes on personal and corporate income.

    • Approximately $4.88 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Gov. Pat McCrory announced in May that visitors to North Carolina spent a record $19.4 billion in 2012, an increase of 5.4 percent from 2011. These statistics are from the “2012 Economic Impact Of Travel On North Carolina Counties.” The study was prepared for the North Carolina Division of Tourism, Film and Sports Development by the U.S. Travel Association.
Statewide highlights include:

    • State tax receipts as a result of visitor spending neared $1 billion in 2012 and have increased 42 percent in the last 10 years.
    • Visitors spend more than $53 million per day in North Carolina and contribute over $4.2 million per day in state and local tax revenues as a result of that spending (about $2.7 million in state taxes and $1.6 million in local taxes).
    •  The travel and tourism industry directly employees nearly 200,000 North Carolinians.

We often rely on the research provided by the NC Division of Tourism, as they have a research department and we are a small bureau and do not have the funds to commission research studies.  Two of the most helpful Fact Sheets area businesses can use to understand who their "visitor market" may be and their "demographics" are the following two quick fact sheets.  We encourage area business to consider the visitor in their market mix when marketing or operating a business -- retail and restaurants owners may not know that up to 35% of their business could come from visitors.

2012 Demographics Fast Facts
2012 EI Fast Facts to publish


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Thump It Once, Thump it Twice and Find the Right Watermelon

Watermelon Salad with Feta Watermelon Salad with Feta

Whether it's round, oblong, dark green or bright green learning to tell if a watermelon is ripe is all about thumping.  Growing up on a farm in Johnston County, kids out in a watermelon field learn to thump a melon and listen for the slightly hollow sound of ripeness.  The fun is thumping until the best sounding melon is the one you have to have.

In time for summer 4th of July celebrations start looking for watermelons at our local farmer's markets or just a truck load on the side of the road.  Enjoy melons with a little salt, in recipes, or in a variety of beverages.

For more about local farms, summer celebrations and planning a visit to Johnston County, check our website at www.johnstoncountync.org/agritourism.


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Beer Wine & Shine Trail

beer wine and shine trail logo

Travel around the county to four award-winning wineries, two breweries and get a taste of brandy along the way!  Receive a Free $30 coupon book when you complete the trail.


Meeting Planners

meeting venue with presentation screen

Johnston County offers conveniently located and affordable conference facilities for meetings, reunions, and unique destination weddings sites.  Why not select a historic home or horse farm for your next event?


Group Tour Operators

girl with camera in travel group

Groups have discovered exits along I-40 and I-95 for outlet shopping, music theatre, museums and heritage sites.  Call today for custom itinerary planning.


Hotel Packages

hotel bed and pillow with johnston county logo

We have created several special hotel packages including a Girlfriends Getaway for outlet shopping, we know you need a break and great deals on shoes!  Click here to book your getaway today.


hospitality heroes logo



Check out what other travelers say about Johnston County, North Carolina on TripAdvisor. TripAdvisor
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