Hospitality Heroes is a free program offered through Johnston Community College and the Johnston County Visitors Bureau. The online course is available every month except July and August. This class is great for new hires, improving your resume and quality customer service. Hospitality Heroes teaches front line employees about tourism, their local destination, and gives helpful tips on customer service. The course will run every month with enrollment at JCC starting on the 1st of each month. Enrollment is open until the 25th of each month for the next month’s class, and after enrollment students will have 30 days to complete the course.
The Hospitality Heroes course will give new and existing employees a better understanding of the Visitors Bureau and the organization’s role to promote the county. Employees will be provided information about Johnston County’s Things to Do, Places to Stay, Dining, Entertainment, Recreation, Meeting Venues, and the many Shopping and Outlet opportunities which will help them answer visitor questions when approached on the job.
Just having this basic information and utilizing the Visitors Bureau’s marketing materials such as the Visitors Guide, Visitor Maps and the Website will help frontline employees do their jobs. Students of Hospitality Heroes will also learn general information about the tourism industry. Students will be given facts and figures about national, state and local visitor spending, visitor profiles, and many additional resources to tourism organizations’ websites. The Johnston County Visitors Bureau partners with and belongs to several of these state and national organizations who conduct national research studies to provide the most up-to-date travel trends.
Through a license agreement with “License to Serve”, a program developed by Destination Marketing Association International, students will learn basic customer service techniques. The goals of the customer service module are: to promote a more positive public image, improve internal and external professional relationships and networks, establish an environment of optimum customer service, positively differentiate the organization from competition, and increase the number of new customers and retain current customers. With course completion, students will receive a Hospitality Heroes certificate, a gift bag from JCVB, vouchers to local attractions within the county, and will be recognized as a tourism ambassador.
To receive additional information about the Hospitality Heroes program offered by JCVB in partnership with JCC, and how to get your employees enrolled, please contact Sarah Campbell at 919.989.8687 or download the registration form to the left.