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JOHNSTON COUNTY TOURISM AUTHORITY
BOARD MEETING MINUTES
12 Noon, February 4, 2015
Johnston County Regional Airport

Present:          E Brame, J Godfrey, L Daniels, W Stancil, C McLamb, S Henley, K Brinson, R Andrews

Absent:           Matt Zapp,  K Henthorn, S Lee

Staff:              D Bailey-Taylor, A Phillips

 

I.          Call to Order – E Brame, Chairman

E Brame called the meeting to order at 12:16 pm and stated that a quorum was present. With no corrections, the agenda was adopted. Brame announced that Matt Zapp, Town Manager of Benson, will be the Benson Chamber appointment to the board.

Brame asked for a motion to accept the January minutes that were previously sent to the board.

J Godfrey motioned to accept the January minutes as presented.  L Daniels seconded.  Motion passed unanimously.

II.        Approve By-Law Changes

E Brame opened the discussion by noting suggested changes to the Johnston County Tourism Authority By-Laws had been distributed to the board members for input and suggestions. The board was presented with a copy of the purposed changes. Changes included removal of "Convention and" from the title of the board, use of email to notify board members of meetings, title change of Executive Director to President/CEO, changes of required members for committees and the addition of the Sports Council Ad-hoc Committee, Town Tourism Marketing Committees and Hospitality Association Ad-hoc Committee. Discussion was had on why only five of the seven chambers having representatives on the board.

J Godfrey motioned to accept the updated By-Laws as presented.  K Brinson seconded.  Motion passed unanimously.

III.       Finances - December Financials - D Bailey-Taylor

Month-to-Date Revenue for January was $73,863.99. Month-to-Date Operations were $83,521.24. Net Income for the month was -$9,657.25. Year-to-Date Revenues were $604,471.58. Year-to-Date Operations were $528,920.06. Year-to-Date net income was $75,551.52. The December county revenues were $49,135.34. Smithfield’s December Revenues were $14,788.50. Selma’s December Revenues were $6,869.38. Kenly’s December Revenues were $1,948.53.  Benson’s December Revenues were $570.50.  DBT stated that there was a large payment for the County Parks and Recreation Master Plan and payment to the Johnston County General Fund.

IV.       Special Projects - D Bailey-Taylor

D Bailey-Taylor asked the board to review and consider approval of three special event grants that had been received at the bureau. The grant requests were: Classic Antique Power & Tractor Show, Johnston County Heritage Center Civil War Sesquicentennial and Johnston County Art & Food Festival. Taylor stated that the requests were within the guidelines and eligible for $500.

L Daniels motioned to approve the requests as presented.  W Stancil seconded.  Motion passed unanimously.

DBT stated that Clemmons Educational State Park's budget was frozen and they would not be able to participate in the Capital Grant Program. The board discussed the situation and decided that any grant funds unencumbered will remain in the Visitors Bureau general fund. Additional discussion was had on the other Capital Grant participants and the status of their projects. DBT stated that everyone was on track to be complete with projects before the June 15 cutoff date except the Arboretum at JCC.  DBT will send an update to the board after she makes phone calls again to each grant recipient.

V.        Marketing Committee

S Henley shared an abbreviated review of the marketing minutes. The bike route brochure is being printed this week. The committee reviewed logos for the hospitality association. DBT received an offer from Southern Living for two free ads for which Girlfriends Getaway and the Beer, Wine and Shine Trail ads were provided. The bureau will participate in a coop ad in the News & Observer Newsletter/Calendar Blasts in Feb, March, and April. The cost for the bureau will be $1,200 and there will be up to three partners for each email. JCVB and the partners will receive email addresses from these ads. The first meeting for the JoCo Hospitality Association will be February 24th at 2 PM. The marketing committee will be looking at the budget for 2015-16 at the next meeting.

VI.       Sports Council Committee

J Godfrey asked that the board members take time to review the minutes that were presented to them. Godfrey stated that the Johnston County Parks & Recreation Master Plan would be presented on Wednesday, February 25th at 10 AM at the Paul A. Johnston Auditorium. The presentation will be made by SageDesign and is open to the public. DBT stated that the bureau had sent out press releases and  posters were available to place in public areas. The meeting information will be sent to local papers and local radio.

VII.     Staff Report

D Bailey-Taylor stated that January had been a very busy month with meetings, ads, social media and website updates and thanked the staff for handling all the extra work. DBT has also been conducting interviews to find replacements for open positions at the bureau. The Marketing/Public Relations Manager's job has been filled, as Ashby Brame will join the staff on Feb. 17.  D Bailey-Taylor suggested that ads be placed in local papers to announce the public presentation for the County wide Parks & Recreation Master Plan.  The board agreed that ads would be needed to reach local citizens interested in parks and recreation.  DBT announced that Broadslab Distillery would be opening their tasting room on February 25, from 12-5pm, and that she had written a letter of support to help change legislation to allow controlled sales in distilleries' tasting rooms.

VIII.    New Business

E Brame stated that with the budget planning for 2015-16 beginning to take place, he would like to put together a committee of four people to review the staff salaries in comparison to other bureaus. The committee will consist of E Brame, J Godfrey, W Stancil, and K Brinson. They will meet at The Clayton Steak House on Friday, February 13th at noon. 

Meeting adjourned at 1:11 PM.

Respectfully submitted,
Lynn Daniels, Secretary/Treasurer

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