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JOHNSTON COUNTY TOURISM AUTHORITY
BOARD MEETING MINUTES

12 Noon, Wednesday, February 5, 2014

Visitors Bureau Administrative Offices

Present:M Boyette, E Brame, S Henley, C McLamb, B Dixon, J Godfrey, L Daniels, J Stallings
Absent:
K Henthorn, K Brinson, T Stewart
Visitor:
Katrina Allen
Staff:
D Bailey-Taylor, A Phillips

I.Call to Order – E Brame, Chairman

E Brame called the meeting to order at 12:20pm and stated that a quorum was present. With no corrections, the agenda was adopted. Brame asked for a motion to accept the January minutes that were previously sent to the board.

B Dixon motioned to accept the January minutes as presented.M Boyette seconded.Motion passed unanimously.

II.Finances  January Financials - D Bailey-Taylor

Month-to-Date Revenue for January was $68,929.67. Month-to-Date Operations were $82,226.35. Net Income for the month was -$13,296.68. Year-to-Date Revenues were $536,716.97. Year-to-Date Operations were $471,147.80. Year-to-Date net income was $65,569.17. The December revenues were $46,689.58. Smithfield’s December Revenues were $14,307.73. Selma’s December Revenues were $6,762.05. Kenly’s December Revenues were $1,823.25.Benson’s December Revenues were $521.53.D Bailey-Taylor noted the balance in the checking and money market accounts from the trial balance.

IV. Special Projects Committee – T Stewart

No meeting in January but will meet on February 12th to discuss grants.

V. Marketing Committee – D Bailey-Taylor

D Bailey-Taylor stated that the Marketing Committee had not appointed a replacement chair. Tobacco Farm Life Museum billboard vinyl is being replaced. New Benson Wedding Brochure is ready for the printer. New bike routes from the JoCo planning department will soon be ready. D Bailey-Taylor will talk with all the towns and ask them to adopt the routes. The Bureau will be designing a brochure and do online marketing. Our State Magazine will feature Ava on the March cover. D Bailey-Taylor noted that it was time to start planning the 2015 Budget. The Hwy 301 Yard Sale meeting went well and the yard sale will run from Roanoke Rapids to Dunn. L Daniels asked about food trucks being allowed. At this time the plan is to have only bricks and mortar establishments serve. Churches and non-profits can host fund raisers during the yard sale. NC Beer Month is scheduled for April and there was a lot of interest in breweries at the NY Media Mission.

VI. Sports Council Committee – J Godfrey

J Godfrey stated that the Sports Council Committee met and the minutes were included in the handout for today's meeting. Godfrey stated that there had been vast progress on the bike routes thanks to the NC DOT and the county planning department. Godfrey asked that D Bailey-Taylor inform the board of the towns meetings so that the board can attend if they are available.The Sports Council has received three proposals for a consultant group that would execute the countywide Parks & Recreation master plan. Interviews are set for February 18th. This study will review what assets the county has and what is needed in the future. Godfrey questioned about the funding to help with the cost of the review. D Bailey-Taylor stated that there may be a grant of $10,000, and that the full study could cost between $35,000 and $50,000.

VII. Staff Report – D Bailey-Taylor

D Bailey-Taylor reported the following:Tourism development in the county is growing with Broadslab Distillery who is looking to include tastings, tours, wedding and meeting space. The breweries are eager to be included on the wine trail. The Dunn-Benson dragstip has completed a $1.5 expansion. Johnston County Hospitality Association met last Friday with a group of about 25 people from all sectors of the tourism industry.Great discussion was had on forming a county-wide group to continue to discuss issues, marketing, branding and working together.Discussion was had on how involved the visitors bureau staff should be, and the board felt the bureau should advise and facilitate.The formation of the committee should be free standing and project work should fall on the committee and not the staff.

Resolution of Support for NC Film Incentives.D Bailey-Taylor presented a resolution of support for the current film incentives, as the state CVB association has encouraged destinations around the state to support keeping them in place for the next five years.

B Dixon motioned to adopt the resolution of support for NC Film Incentives as presented.M Boyette seconded.Motion passed unanimously.

VIII. Old Business-None.

IX. New Business

D Bailey-Taylor stated an issue had surfaced with how hotels were reporting and paying the 2% occupancy tax in Smithfield.The issue is concerning how hotel operators are keeping 3% discount for paying early and penalties for late payments. D Bailey-Taylor will be working with towns to insure proper reporting and following the General Statues in the legislation passed in 2006. M Boyette suggest that the board consider covering the conference and travel cost to send delegates from our board to the Governor's Conference when planning for the 2015 budget.

Meeting adjourned at 1:15 pm.

Respectfully submitted,
Mary Boyette, Secretary/Treasurer

 

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