(Johnston County, NC) – The Johnston County Tourism Authority held the organization's monthly meeting August 5th, where year-end occupancy tax revenues were announced for Fiscal Year, 2015. Donna Bailey-Taylor, President/CEO, of the organization reported the year-end revenues were up nearly 12% over last year.
Fiscal Year revenues for the county-wide 3% occupancy tax, which is paid by visitors staying in local accommodations was $705,626, which is $74,940 more than collected in FY 2014. The Visitors Bureau has seen strong revenues with new hotels in the market, and programs like the Girlfriends Getaway Package, 301 Endless Yard Sale, and marketing the Beer, Wine, and Shine Trail beginning to generate overnight stays with hotel partners.
"Visitor spending with our hotels, attractions, dining, and retail establishments continues to grow with this past year being one of the best ever," stated Donna Bailey-Taylor. "We continue to see interest in groups choosing to visit and development of new hotels, restaurants, and attractions like The Farm Entertainment Venue near Selma, all of which are making an impact."
With growth in hotel revenues, the local economy will begin to see additional product in the marketplace. Currently under construction is the Country Inn & Suites, which is slated to open in December of 2015. Other destinations with new visitor attractions like the Town of Benson, are actively recruiting hotel developers to build in their market. The new GALOT Motorsports Park, Hexagon Wake Park, and Broadslab Distillery are attractors for the Benson area, which is already well-known as a wedding destination with the Preston Woodall House. Benson is poised for growth at the crossroads of I-95 and I-40, and a recent hotel feasibility study reported favorably that the community could sustain a limited service hotel.
The Johnston County Visitors Bureau oversees the marketing efforts for the county to attract and serve visitors, therefore increasing the economic impact for the local economy. In addition, the Towns of Benson, Kenly, Selma and Smithfield have a 2% occupancy tax that is managed by the Visitors Bureau and is dedicated to each town's marketing efforts. To learn more about the Johnston County Visitors Bureau, please contact Donna Bailey-Taylor at 919-989-8687 or visit the website, www.johnstoncountync.org/working-with-the-jcvb