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Johnston County Visitors Bureau exterior and interior

We consider our marketing team an extension of yours -- we are in this together!

To preserve our area’s tourism business as a vital component of our economy, we must do two things in the travel industry. First, we have to be more customer-centric than ever before to win our share of visitors. And second, we have to work together at new levels – opening up communication and strengthening our collaborative efforts across the destination to achieve maximum efficiencies.

We at the JCVB like to use the term "Help us Help you." This means that by delivering superior customer service throughout your organization every day, you help drive visitor satisfaction and repeat visitation one visitor at a time. To support you in doing so, the JCVB offers our Hospitality Heroes Program for front-line, support, and management employees. Hospitality Heroes provides an online and self guided certificate program through a partnership with Johnston Community College.

And there are other ways you can contribute to tourism development, including:

  • Find ways to collaborate to foster increased tourism, including packaging tourism product offerings with other area businesses and special event organizers.

  • Help educate elected officials and opinion leaders on the importance of tourism to our economy and quality of life.

  • Protect, support and promote the infrastructure that sustains tourism, especially our historic sites, agriculture, and natural resources.

  • Initiate green-friendly practices in your professional and personal life to help sustain our tourism offerings.

Whenever possible, piggyback on the JCVB’s efforts.
You can do so by simply linking to our website, and the individual town destination sites to help connect our destinations to residents as well as visitors seeking information.

Respond to JCVB e-mails that ask for a variety of information or alert you to a special promotion.
Make sure that we have your contact information in the JCVB database so you are included in our outbound e-mail distribution list. Contact Sarah Campbell at 919-989-8687 to add your name or business.

Participate in trade and media promotions with the JCVB.
Our staff will attend media trade shows with the NC Division of Tourism and visit the NC Welcome Centers several times a year.

Use tools provided to ensure your information is up-to-date.
The JCVB has tools available for partner access to ensure information on JohnstonCountync.org and in printed materials stays up-to-date. Listings vary by product, and can include multiple photos and descriptions, as well as multiple videos. To make sure you meet the requirements of a hotel or attraction listing, click on guidelines.

Provide us with quality photos of your property.
Send hi-res photos in JPEG or TIFF format to the Communications Manager. If you have any questions/concerns regarding the process, contact us at 919-989-8687.

Regularly update your consumer-oriented Special Offers and Packages and your meetings-oriented Hot Dates and Rates that appear on JohnstonCountync.org
Consumer Special Offers and Packages can be emailed directly to the bureau, and we will post them on your behalf.

Provide us with news about your business or property.
We can help spread the word about renovations, new projects, packages and special events. Please send all announcements to the office manager.

Keep the JCVB updated on any personnel changes or other key changes new to the destination.
If you are a current partner and have updates in personnel or other key changes please contact the office manager.

Attend monthly industry marketing meetings.
Marketing meetings are typically held on the 3rd Tuesday every other month at the JCVB offices at 235-A East Market Street, Smithfield. Please make sure we have your complete contact information in our database so that we can alert you of upcoming meetings.

Supply the JCVB with your collateral.
Please deliver all collateral to the JCVB visitor information center located at the Carolina Premium Outlet Center Visitor Information Center, 1025 Outlet Center Drive, Smithfield. We request that you deliver no more than 300 brochures at a time for distribution.

Use JCVB collateral provided to industry partners.
The JCVB offers a variety of brochures, maps and postcards that industry partners may utilize for selling initiatives, including destination rack brochures; the “Official Johnston County Visitors Guide” that provides destination information; and an area map that can be sent to travel agents for their clients, and to meeting planners for their delegates and outbound initiatives. We also carry a variety of postcards that may be used in-room or as a promotional item. Collateral may be ordered in bulk quantity, please contact the sales department. 

Enlist employees in the Hospitality Heroes customer service training program.  Hospitality Heroes classes are held monthly with registration due by the 25th of each month.

Keep the JCVB informed of special guests arriving for meetings or conferences.
To inform us of important arrivals or guests needing a VIP gift bag, by contacting the sales department.

Utilize JCVB Conference Services.
Our Conference Services support is available for meeting conference registration, welcome bag assembly and other special assistance. If you desire assistance in preparing or staffing for an event contact the sales department.

Use JohnstonCountync.org as a source for industry information.  JohnstonCountync.org provides detailed information on JCVB, special events, statistics, guidelines for business listings on the JCVB’s consumer Web site and Visitor Guide, media releases, newsletters and much more. It is the industry’s site for information!

Work with the JCVB team to ensure you have an up-to-date crisis management plan.

If you need assistance developing a crisis management plan, contact the office manager.

Host a FAM for JCVB staff and/or Tourism Ambassadors at your business.
To host a staff FAM at your business or host the NC Welcome Center staff, contact the sales department.

Tap into the JCVB’s Speakers Bureau.
Tap into the JCVB’s Speakers Bureau for presentations about the tourism industry, trends and the work of the JCVB contact the Executive Director to schedule a presentation.

Tourism is a key element in creating a better way of life for Johnston County residents and its visitors….AND it’s a vital component of our local economy. These are just a few ways you can do your part to foster tourism development. We hope you’ll get involved in whatever way you can, and we look forward to seeing you at an upcoming program.

hospitality heroes logo



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